Marketing Techniques Are Used to Market Products Essay Example for Free

Marketing Techniques Are Used to Market Products Essay P1 describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. Business to Consumer Marketing: This is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value from the customer; (e.g. Newsagent to Consumer). Business to Business Marketing: This is creating a value, solution, and relationship either for a short term or a long term with a business or a brand. This process generates a strategy that motivates sales techniques, business communication, and business developments; (e.g. Wholesalers to Newsagents). †¢A business with an aim is the goal the business wants to achieve (Long Term). Primary aim for all business organisations is to add value to the product or service they are providing and some businesses involve in making some profit. Some other aims include more strategic options like expansion, market leadership/increase in market share and brand building. †¢Business objective is more of step by step plan to take in order to achieve a stated aim (Short Term). To know the progress made by the business to achieve the objective, SMART plan used: Private Sector: Businesses in the private sector are owned by private individuals or groups. The main aims and objectives of a private sector business are to make profit and survive. Examples are: Ford, Nokia and Armani. Public Sector: Businesses in the public sector are owned or controlled by the government or regional authorities. Public sector businesses aims and objectives are not necessarily aiming to make a profit; most of their money comes from funds that are acquired through tax revenue. These types of business organisation for example are: NHS, Fire Services and State Schools. Voluntary Sectors: Businesses in the voluntary sector raise money to support particular cause or provide a service to those in need. Even though voluntary sector businesses do not aim to make a profit, they do aim to make a surplus after all costs have been covered. Another aim voluntary sector businesses may have is to increase service provision. Examples of this type of business are: Save The Children, Cancer Research UK, RSPCA. However, public and voluntary organisations have similar aims to the private sector; which is to run efficiently. The three sectors can plan their objectives by using SMART: Specific – making sure the objective is clear and readable. Measureable – for example, the data can be quantified. Achievable – if the objective is possible to be attained. Realistic – make sure the objective is real depending on the current stature of the business. Time Bound – making sure the objective can be achieved in an associated time period. Marketing strategies define objectives, plan and produce the way the business is going to satisfy customers in the chosen market. Using market strategy, businesses set marketing goals, define target markets and describes how the business should work to achieve the positioning to have an advantage over its competitors. The process used for marketing strategy has three steps, which are shown below: 1.Research and Planning During this period, the business/organisation first develops an understanding and gathers a clear picture of their target customers. As well as understanding the customers, the firm also analyse their market and competition. This gives them a view of what the markets are wanting and what the market needs and also they can follow the steps of the competitors. With this information they can then plan and start developing their market strategy. 2.Developing The Market Strategy This is the next step after collecting data from analysing the market and competition and also understanding the market’s needs and wants. Next steps are to refine the distribution; so what would be the best way to deliver the product or service to the target customer. The firm at this point identify their objectives and choose the right path to exploit any opportunities seen during the research stage. 3.Determining Actions and Controls Final stage is when you implement the strategy. So to implement the strategy; the organisation has to analyse the financial costs by creating a budget and evaluate the costs. After having this data calculated, the marketing strategy is then put into action and during the period of the activation of the strategy the firm will continue to evaluate the effectiveness of the strategy and either start planning for a new one or extend if there may be any faults in the recent strategy. Now looking at the two businesses given; Brodie’s Beer and Cadburys plc; they both are private sector businesses with Brodie’s Beer having aims to survive and maximising profit and Cadburys plc’s aims is to increase growth in market share and maximising profit. Cadburys Plc One of Cadburys’ products called Fuse was being developed and Cadburys had an objective set while working on their new product. Their objectives were: To grow the market for chocolate confectionary. To increase Cadburys’ share of the snacking sector. So when developing the product, the objective â€Å"increase Cadburys’ share of the snacking sector† was set to make sure that when Cadbury launched another product; it had a USP (Unique Selling Point. Fuse is a snacking and chocolate bar and was developed to bolster the position of Cadburys against the consumer trend towards snacking. Cadburys had a target market of ages from 16-34 when launching the fuse bar and had launched a ‘Fuseday’ campaign for the release of the chocolate/snacking bar Fuse. They had used Direct Marketing by having sponsorship from the Daily Mirror and Live TV and also Public Relation campaign involving national TV, radio and press coverage. The product Fuse; was the first national product launch from Cadburys in over 20 years and due to the high marketing commitment; over 40 million bars were delivered to trade in the first week of launch. Branding technique was used for all the marketing of the Fuse bar and the campaign called ‘Fuseday’ – it produces a positive image and presents an awareness of the product and company through advertising campaigns with a consistent theme. There are also other marketing techniques that are used for new or existing products in a new or existing market, these techniques are: growth strategies, survival strategy and relationship marketing. Brodie’s Beer Ltd Brodie’s Beer is a private limited company in the private sector. They brewer their own beers and also sell them. One of the beers they have is: Stillwater, Premium 45, 8.5% Belgian Malt Liquor. 50% Corn and Massive dry hops of Galaxy, Citra, Kohatu Brodie’s Beer market their products by launching an event which allows the public to examine and ponder round in the brewery looking and tasting the different types of beer – free samples. This is one sort of relationship marketing and giving away free samples is an attractive way to advertise their products and the business itself to the open public. This allows customers to have a ‘test drive’ of the products that the businesses want to promote. The long term of free samples is that the customers will remember this act and will start purchasing the products. Free samples also bring in new customers and new products into the market and this gives Brodie’s Beer the opportunity to gain new loyal customers – which is the benefit of relationship marketing. The only drawback to this is the financial investment. All the money spent in brewing the alcohol and then giving most of it as tasters is a drawback as the time and money spent can go to waste if those customers are not going to purchase any beer in the future. However giving away free samples is a win-win strategy for the business as well as the consumers.

Struggles within the Younger family in the play A Raisin in the Sun Ess

Struggles within the Younger family in the play A Raisin in the Sun A Raisin In The Sun Rolling in the Dust â€Å"Oh- so now it’s life. Money is life. Once upon a time freedom used to be life- now it’s money. I guess the world really do change†¦Ã¢â‚¬  (74). This quote reveals the economic struggles within the Younger family in the play A Raisin in the Sun. Throughout the play, Mama’s views are at odds with Walter’s views. For Walter, who feels enslaved in his job and life, money is the truest freedom. To him, money seems to be the answer to everything. Money, he believes, allows people to live comfortable and carefree lives. It also seems to him that money defines a man by measuring his success and ability to provide for his family. As for Mama, anything is more valuable than material wealth. The lack of money in the Younger family inhibited the growth of success. It is not easy for people to rise whose qualities are thwarted by poverty, exactly what happened with the Younger’s. To the characters in the play, lack of money is the root of all evil. Success is absent from the Younger family due to the lack of money. It comes from dreams that have been fulfilled, but for the Younger’s, it was impossible to fulfill any dreams without money. Walter had a dream of investing money in a liquor store to raise the standard of living for his family. Even if he wasn’t successful, he would always know that he tried his best, which would give him the pride and joy of not giving up again. Unfortunately, the family had no money that he could use for investing. â€Å"Yeah. You see, this little liquor store we got in mind cost seventy-five thousand and we figured the initial investment on the place be ‘bout thirty thousand, see. T... ... friends to some financial issues. Another time when I was affected by lack of money was on my golden birthday. I was turning 5 and I had never been to India before. All I wanted to do for my birthday was go to India and see what it was like. It would’ve been like a dream come true to go. Unfortunately, my family did not have enough money at that time for all 10 of my family members to go, so I spent the birthday at home. In summary, success is not reached without the aid of money. In A Raisin in the Sun, no one was able to accomplish his or her dreams because their family lacked one thing, money. For that reason, the Younger family’s growth of success was inhibited. It is hard for people to succeed whose qualities are let down by poverty. Now days, thousands and thousands of people cannot complete their dreams for one simple reason- they have no money.

Wilfred Owen Anthem for Doomed Youth Analysis

Anthem of the Doomed Youth by Wilfred Owen The poem I chose to study is â€Å"Anthem of the doomed youth† by Wilfred Owen. Wilfred Owen, the son of a railway worker, was born in Plas Wilmot, near Oswestry, on 18th March, 1893. Owen's youthful illusion of the glory of fighting as a soldier was reflected in his words to his mother on his return to England shortly before volunteering for the army†¦ â€Å"I now do most intensely want to fight. † In the summer of 1917 Owen was badly concussed at the Somme after a shell landed just two yards away.After several days in a bomb crater with the mangled corpse of a fellow officer, Owen was diagnosed as suffering from shell shock. While recovering at Craig Lockhart War Hospital he met the poet Siegfried Sassoon. Owen showed Sassoon his poetry, who advised and encouraged him. So also did another writer at the hospital, Robert Graves. Sassoon suggested that Owen should write in a more direct, colloquial style and thus guided him into writing â€Å"Anthem for the doomed youth† amongst several other poems he wrote during his stay at the hospital. Anthem for a doomed youth† it is a Shakespearean sonnet with a rhyming scheme of abab cdcd effe gg. It's a very traditional format, which isn't surprising as Siegfried Sassoon, a very experienced and traditional poet, collaborated with Owen to write this much thought out piece. Because the poem was a collaboration, the style stands out from many of his other pieces of work, as this is more traditional to what Owen would have normally written. In most cases, sonnets take their title from the first line; in this case the first line sets the mood for the reader by starting off with a question that the poet then proceeds to answer.Though the poem is war based, the title itself suggests innocence with â€Å"youth† which may suggest a connection with the church, as an anthem is a choral composition. However, the word â€Å"doomed† also adds a si nister touch to the sonnet which could also be taken as a premonition of doom, which intrigues the reader to read on to find the cause of the supposed â€Å"doom†. Instantly with the first line Owen refers to the soldiers who die in the battle as â€Å"these who die as cattle†. It makes the men seem like a sort of strength with no real meaning behind it, like soldiers sent to battle and inevitably be slaughtered yet not fully realising why.The next two lines then take the reader to the battle, where the disturbing and frightening atmosphere of gunshots is emphasised as a, â€Å"monstrous anger† He also gives the atmosphere a more dramatic effect by using alliteration, â€Å"rifle's rapid rattle† which emphasises the harsh and unrelenting sounds of the battlefield. So loud and unrelenting that it drowns out their quick prayers made in haste, not allowing them their moment of God's guidance, â€Å"Patter out their hasty Orisons. In the next line, â€Å"No mockeries now for them; no prayers nor bells†, this could be a more personal belief of Owen's, that fighting and killing are wrong in the eyes of god, as he said in a letter to his mother, â€Å"namely that one of Christ's essential commands was: Passivity at any price! Suffer dishonour and disgrace, but never resort to arm. Be bullied, be outraged, be killed, but do not kill. † In the next few lines of the octave he changes the, what I feel like sort of a homely religious scene into something more disturbing and frightening, as mourning choirs becomes a â€Å"shrill, demented choirs of wailing shells. And it seems that throughout the poem he likes to keep a sense of innocence about the soldiers, calling them â€Å"boys† which emphasises on how the young the soldiers were, which makes the sonnet more moving and causes the reader to feel sympathy ands perhaps some sort of sadness. In the last few lines of the poem Owen mentions what when they die they don't have a decent funeral, merely memories of those they left behind, â€Å"but in their eyes shall shine the holy glimmers of goodbyes. It reminded me mainly how the soldiers weren't the only ones who had suffered throughout the war, all those loved ones that they left behind had nothing to bury or see for the last time, just memories of their husbands, sons, brothers, fathers and uncles. The poem itself flows smoothly as Owen keeps the rhythm going at a slow and steady pace, causing the reader to think about it more carefully, using mainly full stops rather commas. This may suggest that Owen wants the reader to stop for a moment and think about what he just said, to try and picture it in you mind, â€Å"Only the monstrous anger of the guns. On that line I think that Owen probably wanted us, as the reader to imagine the tremendous noise that would be surrounding the soldiers. It would have struck fear into the hearts of the soldier and reader as it did to me. And also when he says  "glimmers of goodbyes. † This brings a lot of emotion to the sonnet; it made me feel sadness and sympathy for those left behind in the war. The soldier who wrote this sonnet experienced many tragedies and horrors serving at the front line for what he thought at first, to be a noble cause, which turned out to be a mass slaughter for causes unknown to the common soldier.I felt that Wilfred Owen captures the reality of the war in this very touching and moving sonnet; by emphasising the number of deaths of the innocent he outlines the severity of the war. And I like the fact that because of his first hand experience, he wrote what no journalist or any sort of media could have portrayed as romantic or heroic, he wrote what he saw before him, in the eyes of his fellow men and soldiers

Ap World History Midterm Study Guide Essay - 953 Words

AP World History Midterm Study Guide Period 1: Technological and Environmental Transformations, to c. 600 BCE Key Concept 1.1 Big Geography and the Peopling of the Earth 1. Humans first appeared on Earth during the Paleolithic Era. The evidence of burial grounds, stone tools, and other items shows a general migration path of humans out of Africa, and support the theory that these groups were nomadic hunters and foragers. Early humans were mobile and could adapt to different geographical settings from savannah to Ice Age tundra. Anthropologists infer that these bands were relatively egalitarian. 2. Using the evidence left from early human burial grounds and stone tools, anthropologists were able to infer that early human societies were egalitarian, hunter-gatherers, nomadic, easily adaptable, and developed sophisticated technologies. 3. Humans first appeared In East Africa and later migrated to Europe and Asia. Early human societies were egalitarian, nomadic, and hunter-forages. Meaning that humans moved from place to place, moving to an abundant food supply. The first human technologies included fire and some stone tools. As for culture the first humans sang and danced, with animistic beliefs. 4. Humans used fire to ward off predators, adapt to colder climates, and to assist in hunting and gathering. Other technologies included stone tools which were used for both hunting and protection. 5. The earliest known religion is animism, which is the belief that everything has aShow MoreRelated65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pagesprofessional advancement via an MBA that will prepare you for leadership challenges in any business field. You are aware, however, that Harvard Business School receives about ten thousand applications annually, and you are uncertain how to make your ap.... plication stand out. We understand. We have been in your shoes. This book seeks to demystifythe admissions process for applicants by providing a selective but robust sample of HBS essaysthat have sue, cessfullysurvived the admissions committee inRead MoreProject Management Infomaton System48477 Words   |  194 Pageschildren continue to die from it because their parents do not know how to save them†¦.Fighting poverty requires a global strategy to share knowledge systematically and energetically and to ensure that people who need that knowledge get it on time†. The World Bank Page 2 CARE DME-IS GUIDELINES Table of Contents 1. INTRODUCTION.................................................................... 6 1.1 Preface ................................................................... 6 1.2 GuidelinesRead MoreFundamentals of Hrm263904 Words   |  1056 PagesStudents achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesand Teri. J. D. ââ€"   About the Authors puter Teacher of the Year award in 1988 and received the Siemens Award for Advanced Placement in mathematics in 1999. Chris is a frequent contributor to the AP Statistics Electronic Discussion Group and has reviewed materials for The Mathematics Teacher, the AP Central web site, The American Statistician, and the Journal of the American Statistical Association. He currently writes a column for Stats magazine. Chris graduated from Iowa State University with