Friday, December 27, 2019
Rhetorical Analysis OfI Have A Dream By Martin Luther King
I found ââ¬Å"i have a Dreamâ⬠by Martin Luther King to be the most compelling speech, because I think Martin Luther KIng was very convincing and had great ponts/statements. The speech was talking about how everyone should have the same right and same amount of freedom as everyone else like it says in the Declaration of Independence First of all, he talks about how colored should have the same rights as everyone else. IN his speech he says ââ¬Å"This note was a promise that all men,yes, Black men as well as white men, would be guaranteed the ââ¬Å"unalienable Rightsâ⬠of ââ¬Å" Life, Liberty and the pursuit of happinessâ⬠â⬠(King paragraph 4). This is talkin about how all mn should get Life, Liberty and the same rights meaning he believes only the rich whiteâ⬠¦show more contentâ⬠¦King also said ââ¬Å" And so even though we face the difficulties of today and tomorrow, I still have a Dream. It is a Dream deeply rooted in the American Dreamâ⬠(King Paragraph 14). In this he is saying that even though at that moment colors arent getting the same respect as everyone else but he believes that the future will get much better. Finally, Martin Luther King talks about how he nor anyone will not be satisfied/happy until people get their rightful freedom.He said in his speech ââ¬Å"Justice rolls Down like water, and righteousness like a mighty streamâ⬠â⬠(King Paragraph 11) I think he is saying that he will never give up until he gets his rightful freedom. He also stated ââ¬Å"We can never be satisfied as long as our bodies,heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the citiesâ⬠( King Paragraph 11). I think this is saying that they will not be satisfied until Colored will be treated the same as a white man in a public place and they have the same right as everyone else going to public places without being judged. He also said in he speech ââ¬Å"we can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutalityâ⬠¦.we cannot he satisfied as long
Thursday, December 19, 2019
Micro Economics Energy Industry - 1327 Words
MICRO ECONOMICS: ENERGY INDUSTRY By (Studentââ¬â¢s Name) Professorââ¬â¢s Name College Course Date MICRO ECONOMICS: ENERGY INDUSTRY Introduction The topic chosen for this discussion is the micro economic especially Australian Energy Industry. It is acknowledged that this industry needs urgent policy reformation in regards to climate and energy. To achieve the reformation, four areas have been earmarked: supply reliability, price control and adequate demand and fixing COAG Energy Council (Pears 2017). Article Discussion Industry Discussion The main focus on the article relates to how long-festering energy policy challenges can be addressed in 2017. The article recognizes the Australia Energy Industry operates onâ⬠¦show more contentâ⬠¦2017). The body that makes decision (COAG Energy Council) of state and federal energy as well as minister for resources, have officially acknowledged the essential linkage amid climate and energy policy. The worldââ¬â¢s governments have as well as brokered the Paris climate agreements with the Australia whereby it was promised that emissions would be cut to 26-and 28% beneath 2005 by the year 2030. Nevertheless, such a need for transformation wholesomely evolved at a time where the policy structures of Australia are already battling to uphold the affordable along with reliable electricity delivery, following the lost momentum of 1990s reforms in 2000s. It has well evolved at the lapse of a 3-year duration whereby the Coalition governmentââ¬â¢s undertakings to speak to such challenges triggered unassertive advancement at best. The carbon price has been repealed, Renewable Energy Target has been wound and Emissions Reduction Fund (ERF) has been established by the administration of Tony Abbott. The above reforms have contracted for over 100 million tonnes of Carbon (IV) Oxide emissions reductions below than ASD$14 a tonne. Nevertheless, such reforms sidestepped greatly the reforms required to speak to the evolving energy patterns/trends like low growth demand, increased distributed wind power productions, domesticShow MoreRelatedStochastic Grinding Process Development For Metal Bonded Diamond Grinding Wheel1064 Words à |à 5 Pagesprocess development for metal bonded diamond grinding wheels through patterned grinding wheel by utilizing micro EDM comprises four main investigation on: (1) material removal mechanism considering interaction between diamond grains, workpiece, metal bond and electrical spark, (2) effective pattern geometry design for effective material removal and grinding performance, (3) application of micro EDM to create the pattern on the metal bonded grinding wheel, (4) analysing the grinding performance onRead MoreMicro Marketing And Macro Marketing1510 Words à |à 7 PagesMicro-Marketing and Macro-marketing have to completely different meanings. According Basic Marketing the 9t h edition by William D. Perrault, Joseph Cannon, and Jerome McCarthy define micro-marketing concerns the marketing activities of an individual firm, whereas macro-marketing deals with how the whole marketing system works (Perrault, Cannon, McCarthy 2014, p 526). I will be discussing organizational domestic and international, micro and macro marketing impacts on business and society, and identifyingRead MorePolitical Factors Of Starbucks872 Words à |à 4 Pagesthe country will affect the performance and growth of the Starbucks. Economic factors Economic factors such as recession which hard a big impact to the different organizations also to the consumer ability to purchase their product due to been unemployed and having debts. The way income is distributed among the individuals impact the marketing activities such as higher income earners, middle and low earners. These economic factors influence marketing segmentation and decisions. 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So microalgae cultivation is one of a better technology for wastewaterRead MoreResearch Project : Drivers, Barriers And Constraints And Then Refine The Outlook Of Small Scale Power Generation1488 Words à |à 6 Pagesthe drivers, barriers and constraints that have restricted the growth of Microgeneration, before concluding by refining the future outlook of small scale power generation. Table of Contents Introduction 4 Energy in the UK 5 I. State of the energy markets 5 II. Composition of supply and demand 5 Microgeneration 5 Background 5 I. What is microgeneration? 5 II. Scale 5 Technologies 5 I. MicroCHP 5 II. Fuel Cells 5 III. Small Wind Power Systems 5 IV. ThermophotovoltaicsRead MoreThe History Of Nanocomposites During World War II1367 Words à |à 6 Pagesmaking there shelters stronger. This is how natural composites were first used by early humans. In the 1930s, numerous synthetic composite technological breakthroughs were born. ââ¬Å"In 1935, Owens Corning launched the fiber reinforce polymer (FRP) industry by introducing the first fiber glass. In 1936, unsaturated polyester resins were patented. Because of their curing properties, they would become the dominant choice for resins in manufacturing today. In 1938, other higher performance resin systemsRead MoreThe Ethics Of The Corporation1518 Words à |à 7 Pagestakes into account both equipment and labor. The tax credit amounts to a 30% credit for solar, fuel cells, small wind and various other PTC-eligible technologies, and a 10% credit for geothermal, micro-turbines, and Combined Heat and Power (CHP). Unlike the PTC, the ITC has a time commitment of only five years, and the tax credit is realized the same year the project begins operation. Ownership transfers are permitted, but if a project owner sells its assets before the end of the five-year periodRead MoreSwot An alysis Of Gazprom784 Words à |à 4 Pagesmarketing. Gazprom generally operates in Russian market and delivers its products to Central Asia and Europe. Gazprom operates in the next segments: production of gas and crude oil; transportation; storage; distribution; refining; electric and heat energy generation and sales; and other (Market Line). The activities related to the improvement of the company s oil reserves are centralized within Gazprom Neft and are primarily taking place in the Yamalo-Nenets and Khanty-Mansi Autonomous Areas, Omsk
Wednesday, December 11, 2019
Scope And Evlution Of Business Management ââ¬Myassignmenthelp.Com
Question: Discuss About The Scope And Evlution Of Business Management? Answer: Introducation The article is by author Oscar Barros on Business Process Architecture, week 4 article. For the common understanding of the organization a blueprint is provided of the enterprise and is used to align the strategic objective and techniques demanded is known as the Business Process Architecture. This article provides the background knowledge in understanding what constitutes risk and emphasized on how Business Process Reengineering (BPR) remains an agent that triggers risk in many organizations. In order to develop the proposed model that will assist analysts in identifying and mitigating these risks, the authors of this article have fused two existing actor-dependency diagrams; strategic dependency (SD) model, strategic rationale (SR) model and SCOR model. However, the authors (Oscar Barros 2007) explained the role of general architecture, Business development corresponds to the macro-process Business planning, design chain, enabling processes the support resource management. The consumer chain and supply chain together are equivalent to the value chain. Market and Sell Products and Services, Deliver Products and services and manage customers services, which together are equivalent to value chain and management (Jeston and Nelis 2014). This support services are closely related to the Support Resource Management. This article compliments the objective of identifying potential hazards to an organization. The crucial limitations to the methodology used and risk identification of a project and the relevance of the frame work for managing these risks (Rosemann and vom Brocke 2015). The article is quiet beneficial for identifying and analyzing the relationships of strategic dependency, strategic rationale and business process reengineering. Business Process Management The article that has been chosen is by Alessandro Margherita, week 6 article. This article presents Business Process Management (BPM) represents the set of activities that an organization can perform to optimize the adapt or business processe, for new and better organizational need. It can be considered as an extension of classical workflow management system. The process aim is basically at optimizing and standardizing the activities of the organization. It is vital to keep the process up-to-date and as much flexible as possible, in order to meet the value requirements and business objectives. BPM has a life cycle: 1. Goal Specification, Environment and Organizational Analysis; 2. Process Design; 3. Process Implementation; 4. Process Enactment; 5. Process Monitoring; 6. Process Evaluation. The main purpose of this article is to analyze the Business Process Management of an organization and to analyze the background to business processes in historical perspective and its advantages an d disadvantages of BPM in IT strategies. The purpose of this paper is to elaborate a system view of BPM and presents an actionable body of knowledge to enhance process-related decisions and actions within organizations (Dumas 2013). According to the authors of the article a framework was designed for modeling the early-phase requirement of the organizational risk management. Business process can also be defined as sets of activity and tasks which once completed may destine to accomplish an organizational goal. This process must involve the clear input and a single output. These inputs are made up of factors which may contribute directly or indirectly to the added value of product or services (Chang 2016). We can conclude from here that BPM systems are recommended to increase the business efficiency and transparency for the process involvement. By unique creation and delivering customers and shareholding values the industry leaders can view BPM as a way to achieve competitive advantages and hence aligning people, process and technologies are essential part of BPM system. This article highlights the project implementation planning. Incorporating the framework into the planning and implementation of the encompass determining the model, methods and technical technology. We can get the reflection of how planning is required to determine the risks and consecutively working accordingly. Business Process Modeling The chosen articles by Fu-Ren Lin, Meng-Chyn Yang and Yu-Hua Pai on A generic structure for Business Process Modeling, week 8 article This is a kind of historic management approach that will develop business effectiveness and technology. This helps in meeting and anticipating the demands of the customers. Optimizing the business with Business Process Modeling Software in present day is used to determine the business process of any organization, for improvement and optimization. It is not to be mistaken that business process management, business process modeling are most often makes use of a standardized business process modeling notation (BPMN). BPM software is designed to be used by the business people to oppose the IT professionals. There are several benefits of BPM like Cost decreasing, Increase in revenue, Improved Agility. BPM delivers the same major benefits as traditional enterprise application technology like ERP. This results in workforce productivity. According to the author, Factors are categorized into management processes, support business process and organizational processes. The operation of a particular organization system is governed by the management process. And the core business is hence constituted by operational processes. Supporting process like human resources and accountancy supports the core business processes (Harmon 2015). The processes that are used to make the components to work cohesively and effectively, for the development of the company require skillful management. BPM helps businesses to respond on changing consumers, markets and hence regulated the demands much quicker than then competitors that create competitive advantage. The article helps us to know the different views of the organization and the various business strategies by which the economical activates can be controlled. It also sheds-light on the relationship between business strategies and business design (Hammer 2015). The article is by author Oscar Barros on Business Process Architecture, week 4 article. For the common understanding of the organization a blueprint is provided of the enterprise and is used to align the strategic objective and techniques demanded is known as the Business Process Architecture. This article provides the background knowledge in understanding what constitutes risk and emphasized on how Business Process Reengineering (BPR) remains an agent that triggers risk in many organizations. In order to develop the proposed model that will assist analysts in identifying and mitigating these risks, the authors of this article have fused two existing actor-dependency diagrams; strategic dependency (SD) model, strategic rationale (SR) model and SCOR model. However, the authors (Oscar Barros 2007) explained the role of general architecture, Business development corresponds to the macro-process Business planning, design chain, enabling processes the support resource management. The consumer chain and supply chain together are equivalent to the value chain. Market and Sell Products and Services, Deliver Products and services and manage customers services, which together are equivalent to value chain and management (Jeston and Nelis 2014). This support services are closely related to the Support Resource Management. This article compliments the objective of identifying potential hazards to an organization. The crucial limitations to the methodology used and risk identification of a project and the relevance of the frame work for managing these risks (Rosemann and vom Brocke 2015). The article is quiet beneficial for identifying and analyzing the relationships of strategic dependency, strategic rationale and business process reengineering. Business Process Management According to the authors of the article a framework was designed for modeling the early-phase requirement of the organizational risk management. Business process can also be defined as sets of activity and tasks which once completed may destine to accomplish an organizational goal. This process must involve the clear input and a single output. These inputs are made up of factors which may contribute directly or indirectly to the added value of product or services (Chang 2016). We can conclude from here that BPM systems are recommended to increase the business efficiency and transparency for the process involvement. By unique creation and delivering customers and shareholding values the industry leaders can view BPM as a way to achieve competitive advantages and hence aligning people, process and technologies are essential part of BPM system. This article highlights the project implementation planning. Incorporating the framework into the planning and implementation of the encompass determining the model, methods and technical technology. We can get the reflection of how planning is required to determine the risks and consecutively working accordingly. Business Process Modeling The chosen articles by Fu-Ren Lin, Meng-Chyn Yang and Yu-Hua Pai on A generic structure for Business Process Modeling, week 8 article This is a kind of historic management approach that will develop business effectiveness and technology. This helps in meeting and anticipating the demands of the customers. Optimizing the business with Business Process Modeling Software in present day is used to determine the business process of any organization, for improvement and optimization. It is not to be mistaken that business process management, business process modeling are most often makes use of a standardized business process modeling notation (BPMN). BPM software is designed to be used by the business people to oppose the IT professionals. There are several benefits of BPM like Cost decreasing, Increase in revenue, Improved Agility. BPM delivers the same major benefits as traditional enterprise application technology like ERP. This results in workforce productivity. According to the author, Factors are categorized into management processes, support business process and organizational processes. The operation of a particular organization system is governed by the management process. And the core business is hence constituted by operational processes. Supporting process like human resources and accountancy supports the core business processes (Harmon 2015). The processes that are used to make the components to work cohesively and effectively, for the development of the company require skillful management. BPM helps businesses to respond on changing consumers, markets and hence regulated the demands much quicker than then competitors that create competitive advantage. The article helps us to know the different views of the organization and the various business strategies by which the economical activates can be controlled. It also sheds-light on the relationship between business strategies and business design (Hammer 2015). References Lin, F.R., Yang, M.C. and Pai, Y.H., 2002. A generic structure for business process modeling. Business Process Management Journal, 8(1), pp.19-41. Harmon, P., 2015. The scope and evolution of business process management. InHandbook on business process management 1(pp. 37-80). Springer Berlin Heidelberg. Hammer, M., 2015. What is business process management?. InHandbook on Business Process Management 1(pp. 3-16). Springer Berlin Heidelberg. Barros, O. and Julio, C., 2011. Enterprise and process architecture patterns. Business Process Management Journal, 17(4), pp.598-618. Jeston, J. and Nelis, J., 2014.Business process management. Routledge. Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process management. InHandbook on business process management 1(pp. 105-122). Springer Berlin Heidelberg. Elia, G. and Margherita, A., 2016. A Collective Intelligence Platform for Developing Technology Entrepreneurship Ecosystems. In Creating Technology-Driven Entrepreneurship (pp. 195-220). Palgrave Macmillan UK. Dumas, M., La Rosa, M., Mendling, J. and Reijers, H.A., 2013.Fundamentals of business process management(Vol. 1, p. 2). Heidelberg: Springer. Chang, J.F., 2016.Business process management systems: strategy and implementation. CRC Press. Lin, F.R., Yang, M.C. and Pai, Y.H., 2002. A generic structure for business process modeling. Business Process Management Journal, 8(1), pp.19-41. Harmon, P., 2015. The scope and evolution of business process management. InHandbook on business process management 1(pp. 37-80). Springer Berlin Heidelberg. Hammer, M., 2015. What is business process management?. InHandbook on Business Process Management 1(pp. 3-16). Springer Berlin Heidelberg. Barros, O. and Julio, C., 2011. Enterprise and process architecture patterns. Business Process Management Journal, 17(4), pp.598-618. Jeston, J. and Nelis, J., 2014.Business process management. Routledge. Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process management. InHandbook on business process management 1(pp. 105-122). Springer Berlin Heidelberg. Elia, G. and Margherita, A., 2016. A Collective Intelligence Platform for Developing Technology Entrepreneurship Ecosystems. In Creating Technology-Driven Entrepreneurship (pp. 195-220). Palgrave Macmillan UK. Dumas, M., La Rosa, M., Mendling, J. and Reijers, H.A., 2013.Fundamentals of business process management(Vol. 1, p. 2). Heidelberg: Springer. Chang, J.F., 2016.Business process management systems: strategy and implementation. CRC Press.
Tuesday, December 3, 2019
Tragedy-Romeo and Juliet Essays - Characters In Romeo And Juliet
The American Heritage Dictionary defines tragedy as "a dramatic or literary work depicting a protagonist engaged in a morally significant struggle ending in ruin or profound disappointment." Tragedy engages our hearts and minds and helps us to understand our world. Tragedies make you think about the things that you have and cherish them. Romeo and Juliet by William Shakespeare is one of his many respected tragedies. The qualities of fate, impulsiveness, and death told through an entertaining love story make Romeo and Juliet a superb tragedy. Fate plays an important role in making Romeo and Juliet a good tragedy. It was destiny that the Capulet servant was not able to read the list of people who he was supposed to invite to a party and had to ask a Montague for help. Romeo and Juliet fell in love by chance; they could not help that their families were feuding. Friar John was quarantined, leaving him no control over the circumstances that made him incapable of delivering Friar Laurence's letter, which told Romeo that Juliet was waiting for him in a grave. Cruel twists of fate helped to determine the conclusion of Romeo and Juliet. Romeo's tragic flaw of impulsiveness is a key part of the story. If he had not been so hasty in falling out of love with Rosaline and into love with Juliet, the story would not have happened at all. When he decided to marry Juliet after knowing her for less than a day, Romeo acted foolishly. He killed Tybalt when he didn't think through and control his feelings. At the conclusion of the story, Romeo took his own life because he thought that his beloved was dead. Most of the disasters that took place in the story would not have happened if it weren't for Romeo's reckless decisions. Death is another crucial element of a well-written tragedy. Tybalt got into a brawl with Mercutio and killed him, which infuriated Romeo to the point that he revenged his friend's fatality by murdering Tybalt. After Romeo discovered that his precious Juliet had been killed, he rushed to her tomb and slew Paris when he found him there. Romeo went into Juliet's grave and drank a deadly poison when he saw his love and believed her to be dead. Once Juliet awoke and found her beloved deceased, she proceeded to commit suicide. Lady Montague was so grief-stricken that she died when she heard of the passing of her son. A requirement for a good tragedy is for it to end with the demise of the protagonist, and Romeo and Juliet follows that rule well. What really makes Romeo and Juliet a good tragedy is how quickly and easily it is to be drawn into the main characters. It seems that all odds are against Romeo and Juliet. The reader of this tragedy is rooting for them to overcome all of the trials that they face together. When Romeo and Juliet start to see that they won't be able to suppress all of their problems, the reader feels genuinely sorry for them. This one factor has the greatest impact on making Romeo and Juliet a good tragedy. Even the names Romeo and Juliet are one and the same with great love because the story has been captivating to its audience even though it ends tragically.
Wednesday, November 27, 2019
Black Death Essays (689 words) - Plague, Second Plague Pandemic
Black Death In the 1340's, approximately one third to one half the population of Europe was wiped out by what was called ?The Black Death?. The people of the time were armed with little to no understanding of why and how the plague happened and how to control it; and this allowed for the vast destruction that occurred in little more than three years time. The origin of the epidemic has, with little doubt, been identified as Lake Issyk-Koul in what is now a part of Russian Central Asia. A flood, or some other natural disaster, drove various rodents from their habitats around the lake; and with them they carried fleas infected with the plague. A species of wild rodents normally isolated from humanity spread the plague to the more common black rat, which has been riding on board ships since man first set sail. The plague then followed the trade routes all over Europe. ?Ships arrived from Caffa at the port of Messina, Sicily. A few dying men clung to the oars; the rest lay dead on the decks... Ships that carried the coveted goods of the fabled East now also carried death. The Pestilence had come to the shores of Europe? (Wark). The accounts of the plague tell of the symptoms being ?tumors in the groin or the armpits' and ?black livid spots on the arm or thigh', typical symptoms of Bubonic plague. However, Bubonic plague normally takes several days to kill, and many accounts tell of victims falling dead inside one day of contracting the disease. The variance in the cases of the Black Death are the workings of three strains of the plague: the plague proper; a pulmonary (air-borne) version, characterized by the vomiting of blood; and a septicaemic variant, capable of killing in several hours, before typical symptoms can even develop. The people the plague threatened knew neither the source of the disease, nor how to protect themselves from it. ?It was said that the cause of the Pestilence or The Great Mortality -- 14th-century names for the contagion -- was a particularly sinister alignment of the planets, or a foul wind created by recent earthquakes. Other theories existed. ?Looks,' according to one medieval physician, ?could kill' ? (Wark). They believed their best recourse for avoiding the plague, was to run from it. When flight was not an option, they attempted to purify the air by burning aromatic woods and powders. They remained inactive, almost vegetative, holed up in their homes; if one had to move, he ought to move slowly. Love, anger, and hot baths were to be avoided; and, based on the belief that bad drove out bad, potential victims would spend a half-hour daily crouched over a latrine to build up their resistance. Once one contracted the plague, death was only a question of time. Physicians stopped visiting the infirm out of fear and the obvious futility of their efforts. They claimed the plague must be punishment from God, and therefore beyond their control. Priest still came to deliver the last rights, and consequently, they died in droves. The effects of the plague went far beyond the obvious death toll, into the souls of men and women. ? ?Some people callously maintained that there was no better or more efficacious remedy against a plague than to run away from it. Swayed by this argument, and sparing no thought for anyone but themselves, large numbers of men and women abandoned their city, their homes, their relatives, their estates and their belongings, and headed for the countryside. They maintained that an infallible way of warding off this appalling evil was to drink heavily, enjoy life to the full, go around singing and merrymaking, gratify all of one's cravings whenever the opportunity offered, and shrug the whole thing off as one enormous joke.' -Giovanni Boccaccio, The Decameron? (Wark). Still, some people took a different view of the situation. Germany was the center for two phenomena spawned by the plague the Flagellant movement, and a wave of anti-Semitism. The Flagellants believed that by chastising themse lves they could avert the wrath of European History
Sunday, November 24, 2019
Hate Crime Legislation essays
Hate Crime Legislation essays Much of society today revolves around people's differences. We are confronted on a daily basis by issues such as Affirmative Action, Gay rights, and Women's rights. Race, religion, sexual orientation, and gender can affect your working and social lives in a very serious way. People seem to be getting more and more determined to get more acceptance and tolerance for differences. Common catch phrases of the last few years have included "Equal Rights For All" and "Celebrate Diversity." The celebration of diversity is an interesting concept. Society tells us to be proud our differences. If you are gay, straight, Jewish, Shinto, Ethiopian, Indonesian, or an interesting combination somewhere in the middle, celebrate it, because having differences is what makes our society strong. This is where hate crime legislation comes in. Hate crime legislation punishes people who refuse to tolerate difference and express their refusal in violent or nonviolent illegal ways. Hate crime legislation is essentially the idea that hate crimes should carry harsher penalties than other crimes. The same crime committed with different motives would hold different consequences. Under this premise, hate crime legislation should be realized to be unconstitutional and should not be permitted. Congress defines a hate crime as "a crime in which the defendant intentionally selects a victim, or in the case of a property crime, the property that is the object of the crime, because of the actual or perceived race, color, national origin, ethnicity, gender, disability, or sexual orientation of any person"(Congress). After reading it once, it seems to make sense. A closer look with reveal the dangerous ideals behind it. First, it must be understood how a crime is determined a hate crime. When involving a crime, the line between hate-related or not comes down to evidence supporting a prejudice or bias on the part of the perpetrator. If evidence can b...
Thursday, November 21, 2019
Marketing Assignment Example | Topics and Well Written Essays - 3750 words
Marketing - Assignment Example The spa will offer massage in different variety of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports and others. (Bplans, 2010). Treatments on body and face using the best products such as Pevoniaââ¬â¢s Anti Free Radical Treatment a...... Turnover will be a major consideration in formulating which marketing strategies to be used. Their type and their numbers are also equally important so as to bring a variety of the products to fit in the various types of customers. It will target potential clients both male and female within ten mile radius within our location at a busy plaza in the city. Both individual employees/self employed and non employed employees are also placed in the plan. In order to acquire clients, the spas will implement a very aggressive marketing and networking in the business community through advertising in the media and going to the business premises to carry out presentations, followed by offering the best services in the health spa business. Skilled therapists and trainers include the personnel. Their prices are also competitive in the area so will give a better financial advantage. Pricing approach includes; penetration pricing, promotional pricing and premium pricing. Penetration pricing is nor mally put first and includes setting the prices very low to gain market share. Promotional pricing comes in order to enable the business to buy for long term. Premium pricing will be used lastly which involves setting a very high price of the unique product to gain competitive advantage from the other competitors in the market. Social sites like face book, twitter, you\tube will be of great marketing help, and also in the companyââ¬â¢s website. Sales promotion using short term incentives to encourage business to respond and undertake some activity and personal contact between Bodywise Health spa and prospective business clients through face to face meetings and tele-marketing will help maintain they spas competitive edge. The success of the business is
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